<h3>Tools you Need</h3><ul><li>Underdog Protocol API</li></ul><h3>Technical Requirments (all possible on Underdog) </h3>Create Lists<ol><li>Be able to collect wallet addressed to send cNFTs to<ul><li>embeddable form (to create message)</li><li>get lists of NFTs</li><li>upload CSV</li></ul></li></ol>View cNFTs<ol><li>Interface to view/ get notified of cNFTs<ul><li>Create an interface</li><li>GET for Underdog NFTs</li><li>PUT/PATCH endpoint for updating metadata on view</li></ul></li></ol>Send NFTs<ol><li>Batch send NFTs with POST /nfts /batch or /sfts/batch</li></ol>Interface to draft cNFT message (NFT?) <h3>Product Spec</h3>Creating a Mailchimp Alternative on SolanaDescription: Utilize cNFTs &nbsp;+ duster as a way to replace reliance on Mailchimp to send mass communication with creators/users. This will be diving into what a fully built out web3 email platform.Goal:<ul><li>End reliance on mailchimp (centralized entity) with a web3-ish method of communicating with users (creators)</li><li>Create a use-case for compressed NFTs as a communication method between users and a way to measure their effectiveness via analytics</li><li>Create use cases for tools to offer to creators around Pre-Mint + Engagement Level ie: how to engage &amp; build relationships with them</li></ul>Ways to work togetherMarketing Campaigns through Compressed &nbsp;NFTs<ul><li>Dust cNFTs to creators or users</li><li>Measure open, conversion , and other actions via cNFTs as on-chain stamps &nbsp;or via site</li></ul>Token Gating<ul><li>Scan Wallet of User to check for certain NFTs or # of NFTs</li><li>Give access to special features, drops, etc.</li></ul>Ideas &nbsp;+ Needs<ul><li>Way to check if somebody opened ie: latently tracked with cNFTs? Login to separate website?</li><li>Mailchimp Score ie: How engaged is this user?</li><li>UTM parameters of sorts to track the effectiveness of cNFT marketing ie- can on-chain stamps do this?</li><li>Token-gating experience ie: only accessible if have x # of cNFTs, etc.</li><li>Automate cNFT drop based on recurring schedule</li></ul>_____________Basic Flow (this will only be a layer added onto what we have already done)<ol><li>Create cNFT project &nbsp;in Underdog</li><li>possible to have link in metadata or description for user to click</li><li>Import user wallets via CSV during Drop</li><li>Dust x# of &nbsp;Wallets</li></ol>Once drop completed4a. Prompt users to click link in wallet4b Prompt users to visit link via social + site + groupchatUser Side5a/b. User visits website<ul><li>Login via Wallet</li><li>Confirm message “ Thanks for confirming you’ve received your airdrop, you’ve earned XYZ”</li><li>Create a small little game? “ Play this to earn some points on your profile + earn XP”</li></ul>For what it’s worth, I am not totally sure what this looks like. I think that we start with read or opened as the first metric until we can agree + map out a journey to start dropping compressed NFTs ie: visited website, purchased metaplex minted nft, etc.Checking AnalyticsThis could start out as an MVP dashboard (<a target="_blank" rel="noopener noreferrer nofollow" href="http://metaplex.underdogprotocol.com/analytics">metaplex.underdogprotocol.com/analytics</a>) that displays the total number of NFTs + open/click rate with the above site (this is zapped from the mailchimp dashboard)As we are able to work out the kinks of on-chain stamps or URM - we can start to add on metrics like metaplex products used, referrals, etc.Questions we can answer with on-chain stamps<ul><li>when did they first connect and read the cNFT?</li><li>when was the last time they used the product?</li><li>how far did they go in using the product?</li><li>where did they drop off in the product?</li></ul>Important info<ul><li>This will be pretty involved with eachother ie: take a couple meetings + some development</li><li>Once we are able to productize these use cases with you all internally, feel free to offer these tools to creators to engage with their community.</li><li>We’ve been able to batch mints + transactions (1,000 NFTs ~20 minutes) so the experience is getting alot better</li><li>We’re stress testing it internally with other projects + independent artists</li></ul>Resources<ul><li>On-chain Stamps: <a target="_blank" rel="noopener noreferrer nofollow" href="https://twitter.com/tonyplasencia3/status/1654134691228971009?s=20">https://twitter.com/tonyplasencia3/status/1654134691228971009?s=20</a></li></ul>Telegram Snapshot: <a target="_blank" rel="noopener noreferrer nofollow" href="https://twitter.com/BackAnUnderdog/status/1661830970138562560?s=20">https://twitter.com/BackAnUnderdog/status/1661830970138562560?s=20</a>

Develop Mailchimp for Web3 using Compressed NFTs

Develop Mailchimp for Web3 using Compressed NFTs