Design Merchandise for "El Taller"

About La Familia

La Familia is a builder-first community focused on growing the Solana ecosystem in Spain. We bring together developers, creators, founders, and operators to build real projects, connect talent, and create long-term impact. Through events, build stations, education, and hands-on collaboration. We believe in open collaboration, strong local presence, and building in public.

Mission

Design original merchandise for “El Taller”, La Familia’s two-week build station taking place in Madrid on April.

“El Taller” is a physical and collaborative space where builders come together to work, learn, share ideas, and ship products. The merchandise should visually represent this energy: creation, focus, community, and momentum.

Scope Detail

• Design unique, eye-catching merchandise that represents both El Taller and La Familia’s presence in Spain.

• Designs should:

  • Capture the spirit of a build station: collaboration, execution, creativity, and momentum.

  • Clearly connect to La Familia’s brand identity and values.

  • Feel relevant to Spain, builders, and the Web3 / tech ecosystem.

  • Work across multiple merchandise formats and printing methods.

• Merchandise examples (not limited to):

  • T-shirts

  • Hoodies

  • Tote bags

  • Stickers or other relevant items

• Designs must be adaptable and scalable, suitable for both physical production and digital use.

Submission Requirements

Each submission must include:

• Digital design files suitable for print (AI, PSD, SVG, or high-resolution PNG/JPG).

• Mockups applied to at least three different merchandise items (e.g., T-shirt, tote bag, mug).

• A short written explanation (English or Spanish) explaining:

  • The design concept.

  • How it represents El Taller and La Familia.

• All work must be 100% original.

Judging Criteria

Submissions will be evaluated based on:

• Creativity & Originality: How fresh, innovative, and distinctive is the design?

• Relevance to El Taller & La Familia: Does it clearly reflect the build station and our community?

• Aesthetic Quality: Is the design visually strong, clean, and well executed?

• Versatility: Can it work across different items and production techniques?

• Clarity of Concept: Is the message easy to understand and compelling?

Reward Structure

• 1st Place: 500 USDC

• 2nd Place: 300 USDC

• 3rd Place: 200 USDC
  
  Assets: https://drive.google.com/drive/folders/1LfcTrENu8fHjCEmCtkLvyNPx2x_0b7-t