Product Case Study

Track Overview

Crypto is often criticized for lacking 'real consumer applications' or 'mass adoption'. One solution is its integration into popular apps like Airbnb, Uber, Revolut, Grab, etc. Conducting product case studies with these platforms will play a crucial role in educating mainstream apps about the best ways to integrate Solana/Crypto.

Some topics for inspiration include:

1. How PayPal can address remittances using PYUSD on Solana.

2. How Spotify could launch its own Loyalty Token or utilize compressed NFTs for music.

3. How Bumble can better align incentives with in-app tokens.

Note: Consider any app with over 10 million users and generating more than $10 million in revenue (can be regional, too). Mockups showcasing how they can integrate are crucial. Bonus points for feasibility analysis and if it aligns with their business goals (including revenue estimations).

For inspiration on structure, Check out essays from Superteam blogs like Momo Wallet x USDC, Duolingo x Solana Mobile, Solana-enabled E-commerce, and Airbnb x Tokenized Loyalty.

Submissions Requirements:

1. The article should be published publicly on Substack, Medium, or any similar publishing site.

2. It should also be posted on Twitter, either as a long-form post or a thread.

3. While succinct essays are encouraged, submissions must be a minimum of 1000 words to be eligible. Ideally, an essay should be around 2500 words. There’s no upper cap.

4. Submissions should be in English, but translating them into regional languages will earn bonus points.

5. Note that the inspiration topics are merely suggestions; there are bonus points for writing essays on topics beyond these, as long as they stay within the theme of the track.

Prizes:

• 1st Prize: $1000 USDC

• 2nd Prize: $500 USDC

• Bonus Prize: $500 USDC for the most popular Twitter thread across all three Superteam tracks (check the other two here and here)

  
  

Other Prizes:

1. Contributor Status in Superteam

2. Best essays get Co-authorship on Superteam Substack and additional funding opportunities from Superteam Writing Grants.

Evaluation Criteria:

1. Topic and Research: The quality and relevance of the chosen topic to the theme, originality of thoughts and content, and the depth of research.

2. Writing Style: Your essay should ideally be very easy to read, well-structured with clear topics, well-referenced, concise, yet packed with insights.

3. Data and Infographics: Diagrams explaining your concepts/analysis and data/charts backing your rationale.

4. Virality: Efforts put into marketing your essay, the feedback received from the community, and the overall reach of your Twitter thread or post. Are you 'writing in public,' i.e., are you discussing your topic on Twitter or rallying the community around the topic you are writing about?

Judges:

1. Kel [Research, Messari]

2. Arjun [Head of Research, Li.Fi]

3. Thomas [Head of Growth, Squads]

4. Harsh [Co-Founder, Tinydancer]

Final notes:

1. Check out Superteam Substack for previous essays and the quality expected.

2. If you have any doubts or need help with brainstorming any of your ideas, feel free to DM Yash Agarwal (@yashhsm on Twitter/Telegram).

3. We have also created a Telegram Group to help you engage with your peers and ‘Write-in-public’ — bonus points for community engagement and how well you create hype about your essay.