Superteam Australia | Brand & Digital Design Identity Bounty

Overview

Superteam Australia is building the coordination layer for founders, builders, creatives, institutions and capital working towards internet capital markets on Solana.

As we scale across events, programs and ecosystem initiatives, we are looking to establish a consistent and high-quality visual identity across all digital touchpoints.

This bounty is an opportunity to design the core visual system for Superteam Australia, used across social media, announcements, campaigns and ecosystem activations.

This is not just a design exercise.

This is an opportunity to help define how Superteam Australia is represented as it scales nationally and globally.

Objective

Design a cohesive brand and digital asset system that can be used across:

• Social media announcements
• Member and partner spotlights
• Bounties and grants
• Workshops and co-working sessions
• Events and activations
• Ecosystem updates and campaigns

The system should be:

• Clean and modern
• Consistent with the global Superteam brand
• Adaptable across multiple formats and use cases
• Recognisable and scalable over time

Scope

Participants are required to design a complete digital design system, including:

1. Social Media Templates

Templates for key use cases:

• Member announcements
• Partner announcements
• Bounty and grant announcements
• Workshop / co-working sessions
• General updates

Samples from other regions:
https://x.com/SuperteamAE/status/2037033051230753140?s=20
https://x.com/SuperteamMY/status/2040076264162406683?s=20
https://x.com/SuperteamUSA/status/2036935604840059335?s=20
https://x.com/SuperteamUSA/status/2037159757824307507?s=20https://x.com/SuperteamCAN/status/2034058307506262205?s=20

Each template should include:

• Consistent layout system
• Typography and hierarchy
• Space for imagery, logos and text
• Clear call-to-action areas

2. Visual Identity System

A defined design system including:

• Typography system
• Colour system aligned with Superteam Australia
• Layout grid and spacing
• Iconography and graphic elements
• Background styles and textures

3. Asset Variations

Designs should work across:

• Square (1:1)
• Portrait (4:5)
• Landscape (16:9)

Optimised for:

• X (Twitter)
• LinkedIn
• Telegram

4. Campaign Flexibility

The system should support:

• Multi-city campaigns
• Hackathons and builder programs
• Institutional and partner-facing content
• High-signal, premium positioning

5. File Requirements (Mandatory)

All assets must be:

• Fully vector-based and scalable
• Delivered in Figma or Adobe Illustrator
• Structured as reusable components

Participants must provide:

• Master design files (Figma or Illustrator)
• Editable components and styles
• Clear naming and organisation for reuse

Bonus

• Motion-ready or animated concepts for social posts
• Example campaign mockups

Design Direction

The design should reflect:

• A premium, high-signal ecosystem
• A balance between builders and institutions
• Forward-looking technology and capital markets

Avoid:

• Overly meme-driven or low-signal crypto aesthetics
• Cluttered layouts
• Inconsistent typography or hierarchy

Brand Assets

Participants should reference and build on the existing Superteam Australia brand assets:

https://www.figma.com/design/w2mkiHov8z79xqz57vltN0/Superteam-Australia-Brand-Assets

Designs should extend this foundation, not replace it.

Usage Context

Designs will be used across high-visibility announcements, primarily on:

• X (Twitter)
• LinkedIn

Including:

• Partnerships
• Funding announcements
• Events
• Bounties and grants
• Ecosystem initiatives

Outcome

The selected designer will:

• Help define the visual identity of Superteam Australia
• Have their work used across national campaigns and ecosystem initiatives
• Contribute to a foundational part of the ecosystem

This is an opportunity to be part of something from the beginning.

Collaboration Opportunity

Top submissions may lead to:

• Ongoing design work with Superteam Australia
• Involvement across campaigns, events and ecosystem initiatives
• Collaboration with global Superteam teams

Submission Requirements

• Figma or Adobe Illustrator file
• Example templates across key use cases
• Brief explanation of design approach

Eligibility

Open to designers based in Australia.

Terms

Submissions may be used fully or partially.
Selected designs may be adapted for final production.
Prizes will be awarded based on quality and alignment.