400K+ unique users collect 2-3 million pieces of content from ~50 creators via DRiP every week. This includes art, memes, podcasts, games, music, sports moments, puzzles, etc. 

DRiP is well beyond the stage of “mass free airdrops” because each time you collect from a creator, it costs units of an in-game currency and over a million DRiP accounts have been purged to fight bots and farming. 

DRiP is well positioned to onboard the next millions of users and thousands of creators, but by their own admission they aren’t best placed to built niche vertical content consumption experiences; i.e., the UI of the DRiP vault (and upcoming app) will be largely similar whether you’re reading a comic, listening to music or enjoying some art. 

However, creators can build custom products and services for their collectors because the underlying content is composable and owned by each user (as an NFT). While in theory these can be separate apps, the ability for creators to embed these experiences within a social feed makes it much easier for them to get distribution.

For example, 1. Vault Music can build a player for their 44K active DRiP subs so that they enjoy the music they’ve collected on DRiP within a social feed, and potentially buy more.  2. Andrew Mason can take custom photography orders & ship IRL frames to their 96k active DRiP subs. 3. The wave can build a player for their 39K active DRiP subs to not only listen to their podcasts but also receive airdrops and perks from the featured brands and founders. 

Today, DRiP creators complement their channels by engaging with their audience on Twitter – in fact it is one of the things that Vibhu looks for as he onboards new creators. Allowing them to build a new revenue stream from their most loyal fans will motivate them to prioritise building a following on Twitter.